That is the bottom line expressed by All Black players and management in one of Asia's financial capitals as they complete preparations for the clash with the Wallabies at Hong Kong Stadium tonight.
A fourth duel between the sport's first and second-ranked nations in 2010 has created minimal local interest - the NZRU expects to bank only half the amount generated by the inaugural offshore Bledisloe here two years ago.
But for the players, a well-publicised sequence of numbers are of more relevance as they open a five-match tour that will continue with a grand slam attempt.
The All Blacks' current winning sequence is 15 matches - two short of the record mark shared by the 1965-69 vintage and the Springboks (1997-98), unless little Lithuania's 18-match run is held in the same esteem.
Their dominance over Robbie Deans' Wallabies also reached unprecedented heights in Sydney last month and if they return home unbeaten from Cardiff late next month, Graham Henry's team will be the first All Black side to complete a calendar year unbeaten since the 1989 edition won a mere seven in a row.
Combative halfback Jimmy Cowan encapsulated the squad's determination to succeed even if Lord Bledisloe's trophy is again on display only.
"First and foremost, there's a lot of personal pride at stake," he said.
"There's been a lot of trust put in us as a group in the last two or three months and we have to justify that.
"I think it's key we get the tour off on a good note to put pressure on the coaches to pick us again next week."
With England at Twickenham looming next weekend, the starting lineup is unlikely to change markedly, barring injury, but competition for places remains intense, especially for the bench.
Rugby followers in Hong Kong gravitate to the party atmosphere of the annual sevens tournament in March but for the connoisseur, tonight's encounter hardly warrants the tag of a "dead rubber".
Henry and Deans emphasised the importance they placed on this stopover on the way to Europe by naming their best available line-ups.
The All Blacks feature four changes from the side that staged a remarkable comeback to win 23-22 in Sydney on September 11 - Daniel Carter's restoration will be the most carefully monitored as he confronts rival first five-eighth Quade Cooper for the first time at test level.
The world's premier first five-eighth is confident he has recovered from ankle surgery performed after the Tri-Nations title was secured in Soweto on August 22.
Hooker Keven Mealamu, centre Conrad Smith, plus loose forwards Richie McCaw and Kieran Read, are also playing their first match since Sydney. and rustiness seems inevitable considering the remainder of the squad were only released sparingly for their provinces.
Deans, denied a win against his homeland for 26 months, also had the luxury of selecting his optimum line-up with tighthead prop Ben Alexander finally back from a knee injury suffered in the season opener against Fiji in June.
In an attempt to address a costly tendency to capitulate late in the match, training sessions have focused on recreating scenarios where the Wallabies are required to defend a lead in the dying minutes.
Deans believed those thought processes would ultimately pay dividends and maintained morale was still high.
"Morale is good. They're not doubting each other, which is important. In test rugby you can't afford moments of doubt."
ALL BLACKS v WALLABIES
Hong Kong, tonight
• All Blacks: Mils Muliaina, Cory Jane, Conrad Smith, Ma'a Nonu, Joe Rokocoko, Daniel Carter, Jimmy Cowan, Kieran Read, Richie McCaw (captain), Jerome Kaino, Tom Donnelly, Brad Thorn, Owen Franks, Keven Mealamu, Tony Woodcock.
Reserves: Hika Elliot, John Afoa, Sam Whitelock, Daniel Braid, Alby Mathewson, Stephen Donald, Isaia Toeava.
• Wallabies: Kurtley Beale, Drew Mitchell, Adam Ashley-Cooper, Matt Giteau, James O'Connor, Quade Cooper, Will Genia, Ben McCalman, David Pocock, Rocky Elsom (captain), Nathan Sharpe, Mark Chisholm, Ben Alexander, Stephen Moore, Benn Robinson.
Reserves: Saia Faingaa, James Slipper, Dean Mumm, Richard Brown, Luke Burgess, Berrick Barnes, Lachie Turner.
• Referee: Alain Rolland (Ireland).
• TAB odds: New Zealand $1.35; Australia $3.
