The side played its final scheduled home game of the season last Friday night against the Sharks, which resulted in a commanding 48-15 victory over the South African outfit.
It was the seventh game at the stadium in 10 rounds, a congested schedule due to the fact the stadium is booked for the upcoming Fifa Under-20 World Cup.
Despite the heavy home schedule, the crowds have increased from last year in a competition in which, at other grounds, fans are not exactly flooding through the turnstiles.
Highlanders general manager Roger Clark said the crowds - averaging more than 13,000 - were about on budget, and the franchise was reasonably happy with the numbers through the gate.
A deal done with the major sponsor, the University of Otago, gave students who bought full orientation tickets entry to the first five home games of the season.
Getting more than 90,000 people through the gate to the seven home games was tribute to the hard-working team behind the scenes and the efforts of the side on the field, Clark said.
''I think it comes down to a bit of both. You get people along who want to enjoy the whole experience rather than just for the footy.
''Our take a kid to footy promotion has gone down really well this year and we have sold it out every week. That is the future of our game and has been a real winner for us.
''The team here and the players work really hard to get them along. The players get out there and promote the games. They're going to schools, rugby clubs, the Meridian Mall. All these little things help get people in the gate.''
An entertaining game plan also helped attract fans to games at a time when people were reluctant to get out of their lounges and get to games.
Clark said that the stadium crowd numbers stacked up well considering what the Highlanders were competing
against.
''We had the Cricket World Cup to contend with and then we had a lot of games in a row, and with a small population that can be hard to draw people to come every week.
''But they have responded. It is a pretty exciting entertainment package we are putting on.''
The final game the Highlanders will play in the South is in Invercargill on May 30, when the side comes back from its overseas trip and plays the Chiefs.
Clark said there was plenty of interest from the corporate sector in Dunedin about the game.
He had no idea what sort of crowd would turn up in Invercargill but hoped for anything up to 6000 to 7000.
The franchise played there in 2013 when it lost to the Cheetahs.
