It is basic commerce. Those who can do the spectacular bring in the spectators.
They can break open a game, and make the plays that can turn a game.
They get the big pay cheques.
And rightly so.
At the moment, the men in black appear to have more than their fair share of them.
In fact, they have them in bucketloads. Other sides in action at the weekend have one at best or none.
Why is it that All Blacks appear to be the only international side that can actually score a decent five-pointer, a clean try in which individual and team skills come together to get the ball across the line?
Not a movement that takes 20-plus phases before a try opportunity very briefly presents itself.
All Blacks such as Beauden Barrett, Ben Smith and Waisake Naholo can create something out of nothing and score tries that no other team appears to be able to do.
Why is that?
Does it go back to the upbringing here in New Zealand, where throwing a ball around in the backyard or down at the beach is a way of life?
Maybe it is the natural tendency to always look to attack rather than running it up the guts and turning it over for another phase.
The All Blacks set the blueprint for the game in this country and that is about attacking. Always looking for an opportunity.
Right down the grades, that is the emphasis in this country - to score tries and run with the ball.
Compare that with what happened across the ditch on Saturday night. England put up a so-called "heroic'' defensive display to beat Australia and score a rare series win in Australia.
But it was hardly heroic.
What is hard about tackling a guy who runs straight - admittedly quite fast - and hard with the ball?It was a poor effort from the Australians that coughed up way too much ball.
There was no deception of angles, no finding of space.
The two sides just seemed to play a fairly dull version of a poor game of rugby league.
Contrast that with the All Blacks, who were able to find space and use the width of the park to create attacking chances.
The Welsh tried to match them but, once again, are more used to just shifting the ball along the line and hoping a gap appears.
Now the focus shifts to this neck of the woods and one must wonder how many of the seven Highlanders in the squad will get a run in the test.
Barrett's efforts in the first two tests will give him the inside running ahead of Lima Sopoaga, who may have had a thought he would play in this one.
It is hard to see either Liam Squire or Elliot Dixon getting a look in but one does hope a bit of hometown favouritism comes into the equation.
Question: Is Sam Cane that bad?
The way some go on, you'd think he knocked the ball on 20 times and missed a dozen tackles.
Israel Dagg scores a try any half-decent player would have got and it's like he has parted the Red Sea.
Cane did all that was asked of him and was all over the park. He is not Richie McCaw, but who is?
