Shrek helps John Perriam launch his book last night. Photo
by Rosie Manins.
Despite being a reluctant author, Bendigo Station owner
John Perriam is confident his first book, Dust to Gold: The
inspiring story of Bendigo Station, home of Shrek, will be a
hit with readers.
Mr Perriam's book, which details the transformation of
Bendigo Station near Tarras from high-country farming
property to home of pinot noir vineyards, quality merino
sheep and more famously Shrek the sheep, was officially
launched before about 200 people in Cromwell last night.
"It was so easy to write about Shrek but the book is much
bigger than that - it's about Cure Kids, strength from
struggle, and stepping outside your comfort zone," he said.
Publishers Random House approached Mr Perriam to tell his
family's tale after they featured on the TV show Country
"There's no way I would have gone about writing a book, but
they thought the show had the fabric of a good story and the
process began. I don't consider myself an author . . .
there's been a great team around me from the start."
On its third reprint, the book is already making serious
headway in New Zealand, with about 10,000 copies ordered and
more on the way.
"That gives me a lot of confidence that it's going to be well
received," Mr Perriam said.
His book royalties will go to charity Cure Kids, which has
benefitted from more than $150,000 generated by Shrek's
celebrity status since the merino was discovered in 2004 and
shorn for the first time.
This morning, Mr Perriam and Shrek will also hit the streets
of Queenstown to celebrate the book launch, and in November
the pair will travel to Alexandra, Winton, Gore, and
Invercargill for other scheduled events.