In a Willy Wonka-esque move, Cadbury Ltd will open the doors
of its inner sanctum to the public for the first time, all in
the name of charity.
The Cadbury sensory chocolate development lab in Dunedin will
open for VIP tours on May 7.
Staff came up with the idea of the special tour as part of
the work they do with Cure Kids, an organisation established
to seek an increase in the amount of research into
life-threatening childhood illnesses, events co-ordinator
Lee-Anne Anderson said.
"This is a one-off.
"It's not something we will do again."
However, rather than uncovering a golden ticket hidden in a
chocolate bar, passes have been put up for auction on Trade
With only 36 tickets available, four groups of 12 will be
granted access to the lab before partaking in their own slice
of inventing when they create their own chocolate to share
Bidding starts at $40 for two tickets, with all proceeds
going to Cure Kids.
Mrs Anderson called on chocoholics to get behind the event
and help raise as much money for the charity as possible.