The June All Blacks-France test match at Carisbrook reaped
a $5.3 million benefit for Dunedin. Photo by Gregor
Richardson.
Dunedin reaped a $5.3 million benefit from the All
Blacks-France test match in June, a new report says, a figure
the Dunedin City Council claims has "a whole new meaning" with
the Forsyth Barr Stadium under construction.
The figure comes from an economic impact report by consultant
Andrea Howard, released yesterday, which studied where people
who attended the test match came from, and how much they
spent.
Economic development committee chairman Cr John Bezett said
the results were "a good-news story" for the city, and had
added value because of the ongoing discussion about the new
stadium, and its effect on the city's economy.
"It shows this city can stage large international events of
this nature," he said.
"If there's support at the old Carisbrook, there's a
comparison one could draw, I'm sure - it would be even better
at the new stadium."
The study showed $11.3 million was pumped into the economy
from the test, with a total value added of $5.3 million, a
figure Ms Howard said was closer to the "true value" of
expenditure.
Her report said the sample size of the research was 308
people who had bought tickets to the match, and who were
visitors for which the test was their primary reason for
travelling to Dunedin.
The sample size meant there was a 15% plus or minus margin of
error.
The council was also pleased with feedback from punters, with
93% agreeing the city was "warm, welcoming and hospitable"
and 98% saying they would return.
There were some negative comments though, mostly about the
poor behaviour of some members of the audience at the test,
but also about the state of Carisbrook and the availability
of accommodation.
Otago Rugby Football Union chief executive Richard Reid said
problems with crowd behaviour would be a thing of the past
once tests were moved to the Forsyth Barr Stadium.
At Carisbrook, it was difficult to identify people who caused
trouble.
But the new stadium would have closed circuit television
coverage, the seat number of people causing trouble would be
identified, and troublemakers would be ejected as they were
in other modern stadiums.
The report noted the economic benefits were lower than those
from the tri-nations test against South Africa in 2008, when
the total value added was $6 million, and the average outlay
$511, something put down to the French team not being seen as
top opposition for the All Blacks.
The study said about 44% of the audience was from outside the
city.
The bulk of money spent was on food, drink, shopping and
accommodation.
The economic boost from the test would create 126
full-time-equivalent jobs, though Ms Howard said that number
was "theoretical".
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