An aspiration to make designer brands accessible inspired fashion expert Anna White to create online store Capolla.com, which now has a showroom in Queenstown.
Ms White, with 10 years' experience particularly as a buyer, devised the idea of an "e-boutique" while working in Spain.
Her first store was an outstanding success, paving the way for the Capolla.com designer fashion store launched earlier this year.
Designers include Willow, Karen Walker, Kate Sylvester, Sass and Bide and Antipodium.
"New Zealand and Australian designers have such a good reputation.
A designer like Sass and Bide, for example, is a big drawcard and brings a lot of international buyers to the website," she said.
Capolla.com's showroom is in the Shotover Ridge Business Park, Frankton.
Ms White looked forward "to introducing people to the stunning clothing range".
The showroom is open during normal working hours, but after-hours appointments can be made.
