For the first time, Destination Queenstown is using a
television advertisement to encourage New Zealanders to visit
Queenstown this spring and summer.
The 30-second advertisement, which began screening last night
and will run on TV1 and TV2, is part of DQ's domestic and
seasonal marketing campaign.
DQ Marketing general manager Graham Budd said it was exciting
to be demonstrating to the rest of the country "how awesome
our home is" through television.
"It's an effective way for a large audience to get a sense of
Queenstown's dramatic scenery, its unique experiences and the
buzz of being here," Mr Budd said.
The commercial was designed to encapsulate the resort's
"diversity of experiences" and showcased the lake and alpine
area as a "compelling fly/drive spring and summer holiday
destination".
Air New Zealand was also partnering the campaign and it would
be supporting the message through its communications
channels.
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