But Chris Hilder has adopted the moniker, having founded a small start-up company in Dunedin called Kaffelogic Ltd, to bring a personal coffee roasting system to the market.
With a background as a scientist and software engineer, his interest was in microprocessor control systems and so the idea of being able to create an easy-to-use, self-contained coffee roasting system appealed to him.
He started to look at options and developing systems and it had been an interesting challenge, which had taken about four years.
''The other surprising thing for me, was tasting the results because a lot of coffee you buy just hasn't got the zing of freshly roasted coffee.
''Once I had the machine and was able to do it, I surprised myself with the quality of coffee I could produce,'' he said.
That was the inspiration behind commercialising the product and the crowdfunding campaign was being launched on March 16.
At the moment, there was one production prototype and the funds raised would fund the final development of the manufacturing process.
The first run would be limited to 150. Ideally they would be New Zealand investors who could then play a part in the final development, as Mr Hilder could work with them and sort out any issues.
''The first production run will be ironing out the wrinkles in the manufacturing process,'' he said.
A lot of people consumed coffee, so potentially it was quite a big market, but it was also 'very unknown'' at the moment. That was why crowdfunding was a good test of the market.
''I'm not going to change the way everybody gets their coffee. I'd like the change the way a group of people or market sector get their coffee,'' he said.
He decided to support local manufacturing rather than have the system manufactured offshore.
