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Southerners are chewing through more data than ever before.
The latest figures from Chorus show a large increase in demand for broadband.
The average Dunedin home used 241GB of broadband data in November 2018 compared to 181GB in November 2017, a 33% increase.241GB is the equivalent of watching more than 80 hours of content on Netflix each month.
In the Clutha district the average use increased by more than 52%, from 107GB in November 2017, to 163GB in November last year.
Broadband use in Southland (42%), Central Otago-Queenstown Lakes (35%) and Waitaki (43%), also increased dramatically in month-on-month comparisons.
Chorus network strategy manager Kurt Rodgers said most homes now had several connected devices going at any one time.
"With voice-activated smart devices such as Google Home and Amazon’s Alexa now becoming commonplace, we’re using far more data and requiring faster, more dependable broadband speeds."
People’s viewing habits had shifted online and it was no longer just down to Netflix.
TVNZ now had online only OnDemand content, while Freeview had launched an industry-first device that brought free-to-air content on to a streaming platform.
"Freeview’s new streaming device integrates the offline and online worlds into one user interface. It’s a simple, small and tidy device that attaches magnetically to the back of your TV and removes the need for ugly aerials, coax cables and satellites dishes."
The gaming industry had also recently boomed.
"In July we experienced the biggest ever data spike on the Chorus network due to New Zealanders downloading the latest version of Fortnite."
Nationally, the average New Zealand home used about 234GB of broadband data in November this year, compared with 172GB last year, showing more than a 35% increase.
New Zealand had already seen improvements in broadband thanks to the ultra-fast broadband (UFB) fibre rollout and the Rural Broadband Initiative.