Prime Minister Jacinda Ardern announced the party's new slogan - which follows last election's "let's do this" - in a video to supporters this morning.
Ardern said: "Every campaign needs its rallying call.
"Something that we point to and say that is what this election is about for us."
Ardern said the slogan and campaign was about "each and every one of us and what we're doing together as a team".
"We've been through a lot this year, but through the work of every single one of us, we now have opportunities other countries don't. We've restarted the economy and we're in a position to bounce back.
"And we can take huge pride in that but there are still enormous challenges ahead and to face them we'll need the same unity and the same determination."
Ardern said the Labour Party had a plan to "get us through" and it was already in motion.
"So that is what this election is about. We can't afford to put the brakes on the momentum we've got. We've got to accelerate our progress and we've got to keep doing it together.
"So this election our message is simple: let's keep moving."
Labour's campaign chair Megan Woods said after the "team of five million" went "hard and early, Labour had a plan to "respond, recover and rebuild".
"The country is moving in the right direction with our plan for economic recovery already started and experienced leadership is in place.
"In this election, New Zealanders will be able to choose to keep building on our success to date or put it at risk by changing course."
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Let's keep moving?? I did realise they had started? Hows poverty that jacinda promised to fix? All indicators i see say its got worse yet we don't hear about folk sleeping in cars anymore...maybe that narrative doesnt suit anymore
Labour: a vote for Prunes and All-bran.
I've never been a Labour voter but the reality is that the team have kept NZ safe. Because of this we can now continue to live and work and now socialise in our new normal. For all the naysayers that criticize, things would have been an absolute bloody nightmare had the virus been allowed to go unchecked and we would have found ourselves in an even more dire situation both in the health sector and the economy. We will rebuild.. This is NZs opportunity to show that we can be virtually self sufficient. The benefits will go back to local manufacturers and suppliers. Noone could have predicted this - noone will starve, yes, there will be more job losses and we will have to rethink our pampered priorities but we will come through this as strong as before. Opening the borders as Todd Trump has suggested is just brainless until a vaccine or at least international control is achieved. I cannot believe how quickly some individuals in NZ turned on Jacinda and Ashley when two irresponsible people hid medical symptoms from health officials - going on to travel the country. We need to take personal responsibility. I dont think any of the other parties could have done any better. NZ is blessed.