It's more than 30 years since Bob Marley and the Wailers took reggae beats from Jamaica to the world.
Marley's oldest son, Ziggy Marley, took on the role as heir of this legacy and has long earned recognition as a musician in his own right.
He leads a line-up including Eddy Grant, Ex-UB 40 singer Ali Campbell, and Shaggy at Waitangi weekend's music festival, Raggamuffin, today, celebrating New Zealand's love affair with the genre.
On the phone from Australia before arriving for the festival, Ziggy Marley says he is looking forward to celebrating what would have been his late father's 64th birthday with the show in Rotorua.
"It's quite a while since I have been in New Zealand," he says.
"I am coming to bring the message of love. In recent years I grew into realising that love is the answer to everything in the universe."
The 40-year-old explains that apart from songs from his Grammy-winning album, Love is My Religion, he will also perform some of his father's classics.
Marley grew up surrounded by music, accompanying his father to the studio from an early age. He soon joined with his siblings to form The Melody Makers.
The act enjoyed two decades of successful touring and recording, winning three Grammy Awards and worldwide recognition.
For Love is My Religion - his second solo album - he returned to Tuff Gong Records, the company started by his father, pursuing Bob Marley's vision of being independent from the big labels.
When he isn't touring, he is working on a children's album, Family Time, and a documentary about Bob Marley.
"I want to show more of Bob's spiritual side," he says. The film will feature a lot of unseen material of the Jamaican reggae great, who died of cancer in 1981 at the age of 36.
Another reggae great in Rotorua is Eddy Grant.
The 60-year-old had huge success in the '80s with songs like I Don't Wanna Dance, Electric Avenue and anti-apartheid hymn Gimme Hope Jo'anna .
In his 40-odd years in the business he has witnessed a lot of change.
"I think that reggae as a brand has changed significantly. I don't know if it's for the better of for the worse," Grant says.
"In terms of the audiences, the audiences have grown somewhat. Obviously as a result of that a lot more people are interested in the form. I think classic reggae has suffered somewhat."
Grant was born in Guyana in 1948, moved with his parents to London in his teens but has since returned to the Caribbean.
He relocated his studio, Ice Records, to Barbados and spends a lot of time travelling the region and nurturing young musicians.
He has also produced for Sting, Mick Jagger and Elvis Costello.
"I always worked with a lot of young artists, less so now as one finds less and less true talent," he says.
"Today there's a lot of what I call the Pop-Idol syndrome. The media managed to con young people into believing that all they need to do is have a nice hairstyle and you are a star. I don't believe in that."
Grant is one worth listening to.
He had his first UK No 1 hit - Baby Come Back - in 1968 with his band, The Equals, with Grant acting as songwriter, lead guitarist and producer.
In 1972 he set up the first black-owned recording studio in Europe, Coach House, and began recording his own music on his label Ice Records.
After the show in New Zealand Grant is headed for South Africa to perform there for the first time.
"I have a special relationship with the country which has grown over the years, and with my anti-apartheid struggle," he says.
His 1988 single, Gimme Hope Jo'anna, was a song about apartheid in South Africa, and was banned by the country.
"The fact that I'm going to get my chance to play there finally, is very special for me," the outspoken musician says.
