Pick Me, Help Plunket & Harraways Oats. A story of looking after Kiwi Families!

Harraways continues to support Whānau Āwhina Plunket and its Pick Me, Help Plunket initiative. A total of five million specially marked Harraways rolled oat packs have been made available to consumers since 2021. Across July and August, Pick Me, Help Plunket will be promoted in supermarkets nationwide. When you purchase any of the four specially marked Harraways packs – 800g Rolled Oats; 850g Scotch Oats; 1kg Wholegrain Oats and 1.5kg Rolled Oats - you’ll be supporting Whānau Āwhina Plunket and the vital services it provides to Kiwi families. Learn more here.


On top of the five million Pick Me, Help Plunket marked packs in store, Harraways has donated a further 152,992 oat serves to families across New Zealand via Whānau Āwhina Plunket events and New Baby Bags.


Both iconic ‘homegrown’ brands have a shared interest in supporting the mental health and wellbeing of families, and in particular, young mums, in New Zealand. Check out Harraways latest campaign, #OatAM, celebrating those small wins, reminding us that a healthy breakfast is the first accomplishment of the day!... no matter how many times you pushed snooze: 


“We all have good and bad days and it’s important to remember to look after yourself – eating well and getting some exercise can be good wins. And keep talking to family and friends – especially other parents who often share similar experiences and stresses. PlunketLine can also help – it’s free and there 24/7 on 0800 933 922,” says Lara Schonberger, Whānau Āwhina Plunket Partnerships Manager.


Planning your week helps to stay on top of your daily routine, whether it’s taking an early morning walk before a healthy breakfast, work-out or meditation. We’ve created an OatAM weekly planner for the fridge to make it easier to establish a routine. You can find plenty of delicious, warming ways to use Harraway’s oats this winter - check out more here or @harrawaysoats.


Harraways has also launched its new health-plus quick cook rolled oats in delicious flavours – perfect for these cooler mornings, find out about bagged oats here or single serve schets here.