Princess bride on a pauper’s budget

St John Dunedin Store staff member Pauline Bell models one of the brand-new wedding dresses which...
St John Dunedin Store staff member Pauline Bell models one of the brand-new wedding dresses which are being sold at discount prices in the store. PHOTO: PETER MCINTOSH
Budding bridezillas have an opportunity to keep their budgets and stress levels in check, after a high-end bridal store gave about 50 brand new wedding gowns to a Dunedin charity shop.

St John Dunedin Store manager Heather Hannagan said the wedding dresses were worth up to $2000 each, and came with a large selection of new bridesmaid dresses, flower girl dresses, shoes and other accessories.

The dresses are all selling for a uniform price of $300 each.

Surprisingly, only one wedding dress had sold since they were put out for sale on Tuesday this week, but word of the dresses would spread quickly and she did not expect them to stay on the racks for very long.

‘‘We’ve sold lots of bridesmaid’s dresses and flower girl dresses.

‘‘It’s great. All the funds will go into supporting the St John Ambulance service and training.’’

Bride and Winter director Alana Winter said she was moving to a new purpose-built bridal studio in Princes St where she would have new designers and new dresses.

‘‘We had to make room, so therefore we needed to move on some of our older but still beautiful styles and accessories.

‘‘We decided St John’s was a great fit to donate these dresses.

‘‘The staff are so wonderful, the store is always so well presented, the charity so deserving — we thought what a wonderful space for these dresses that still have a lot of life left.

‘‘St John’s preserves life, now not only for people, but for wedding dresses as well.’’

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