Business approach for Girl Guide biscuits

Melissa Hawke  with Girl Guide biscuits  to go on sale soon to businesses. Photo: Gregor Richardson.
Melissa Hawke with Girl Guide biscuits to go on sale soon to businesses. Photo: Gregor Richardson.
One of New Zealand’s favourite fundraisers is back with a twist.

The classic Girl Guide biscuit fundraiser this October is promoting a morning tea pack for businesses.

The money raised will go towards initiatives such as the Free Being Me programme.

The programme, being introduced in New Zealand this year,  aims to boost confidence and self-esteem among girls.

Girl Guide Melissa Hawke (15) said: "It is one of my favourite things I have done in guiding so far.’’

The year 11 Taieri College pupil had been involved in guides for 10 years and was now training to become a leader.

"My mum signed me up at 5 and I have never left," she said.

This year Melissa was made a member of the inaugural National Girl Advisory and Participation Group, which will advise Girl Guiding New Zealand’s national board, the Guiding development committee and the Developing our Future committee.

She was one of nine girls selected from across New Zealand for the role. Melissa had been involved in the Free Being Me programme this year in a leadership role also.

Girls aged 7 to 14 were involved in activities that would help build their confidence and self-esteem "The younger girls really enjoyed the programme, showing them that they are worth it and deserve to follow their dreams and they can do anything regardless of whether they are female or male," Melissa said.

CEO of Girl Guiding New Zealand Susan Coleman said that they had wanted to come up with a different way of selling their biscuits that could raise more money but relieve the fundraising burden on the girls.

The pack was a way businesses could support Girl Guiding and encourage them to provide wider support as well.

- Fleur Mealing

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