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The incident happened at the intersection of SH1 and Russell Rd, about halfway between Dunedin and Waikouaiti.
A reporter at the scene said a white VW had left the road and gone down a bank.
The male occupant of the vehicle was attended to by St John paramedics, but it is understood he escaped without serious injury.
A police spokesman said they were called to the crash about 3.30pm.