Swazi New Zealand label owner Davey Hughes, of Levin, models the new LandSAR jackets worn by personnel at Read Marine in Dunedin yesterday.
LandSAR Dunedin fundraising co-ordinator Richie Marlow said about 50 of the New Zealand-made jackets had been bought for $35,000 to keep all operational staff warm.
Mr Hughes sold the jackets to LandSAR at a heavily discounted rate and funds had been raised through community grants and quiz nights, Mr Marlow said.