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New Zealanders are eating red meat more often than ever but in smaller portions, a survey finds.
The study by Massey University students and commissioned by Beef and Lamb New Zealand surveyed 400 households on their red meat eating habits.
On average the findings suggest New Zealanders eat red meat four or five times a week and in amounts similar to a deck of cards.
Shoppers listed roasts, casseroles and steaks as their favourite meals.
People were eating beef and lamb more often but choosing smaller portions which was in line with figures from lamb sales which were in decline, Beef and Lamb chief executive Rod Slater said.
New Zealanders were recognising the importance of lean red meat to their health, he said.