Spark New Zealand has signed a partnership with video streaming service Netflix.
The telecommunications company said the exclusive deal would give Spark broadband customers a subscription to Netflix's Standard plan for one year when they sign up to a 24 month Unlimited Data Spark broadband plan.
This is the first time that Netflix has partnered with broadband in New Zealand.
Jason Paris, chief executive for Spark Home Mobile and Business, said by offering Netflix and its own streaming service Lightbox, it could offer customers a wider range.
"We know that our customers love Netflix and Lightbox," Paris said.
"Lightbox is now approaching 250,000 subscribers and we already see the popularity of Netflix in New Zealand, around a third of the data over our broadband network on an average evening is customers streaming Netflix and Lightbox."
Paris said the announcement was a step towards Spark being the "go-to" destination for media and entertainment.
Spark chief executive Simon Moutter said the move was consistent with the company's media strategy.
"It is also consistent with our shift towards becoming a digital services provider, rather than just a traditional telco," Moutter said.
"We're growing our platform approach with a range of providers, providing a mix of digital tools to support our customers' lives."
Spark customers can get the Netflix Standard plan, which is usually $14.99 per month, for 12 months with any 24 month unlimited data broadband plan.
