Who do you trust most?

Richie McCaw
Richie McCaw

John Campbell
John Campbell

The New Zealanders we trust the most are broadcaster John Campbell, ex-All Black Richie McCaw, the Topp twins and former prime minister John Key.

 

And Whittaker’s remains our most trusted brand for the sixth successive year.

Results from the 2017 Reader’s Digest polls for most trusted people and brands were released yesterday, based on the opinions of 1400 New Zealanders.

Each was asked to pick who they found most trustworthy in four categories: TV presenter, politician, sportsperson and entertainer.

Messrs Campbell, Key and McCaw all held on to the top spot in their respective categories for the second year running.

Mr Campbell earned an 18.4% vote of confidence, followed by Peter Williams (9%) and Paul Henry (7.9%).

The Topp Twins
The Topp Twins
John Key
John Key

With 24.7% of the vote Mr Key was the most trusted politician. Former prime minister Helen Clark was second on 15.3%.

Third place went to New Zealand First Party leader Winston Peters (8.4%).

In sport, Richie McCaw collected 26.4% of the vote, from Valerie Adams (10.5%) and Lydia Ko (6.7%).

Jools and Lynda Topp were our most trusted entertainers, collecting 9.5% of the vote in this category.

Singers Sole Mio (7.3%) came second and presenter Simon Barnett third (7%).

For the sixth consecutive year, Whittaker’s was voted most trusted of all brands surveyed.

The 120-year-old family business was also voted most iconic brand, and won the confectionery category accolade, too. — NZME

Comments

Big Johnny Key . . . people have got short memories.