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The family of a young New Zealand man killed when a shop sign fell on his head on a busy London street is getting consular assistance from Foreign Affairs officials.
The victim, thought to be aged in his 20s, was hit by the William Hill betting shop sign when he walked down Camden Rd in North London, the Daily Mail reported.
He suffered a cardiac arrest and died in hospital.
The newspaper reported the hoarding may have fallen from the front of the building after coming loose in strong winds.
A Ministry of Foreign Affairs and Trade spokesman said the ministry knew a New Zealander had died in an accident in London, but would not confirm the man's identity.
"The ministry is providing consular assistance to the family of the New Zealander. The family has asked media to respect their privacy at this difficult time."
The spokesman could not say whether the man's family was travelling to London.
He said the ministry was not able to release further details at this stage.
Friends reportedly left flowers and a New Zealand flag at the scene for the victim, named on a written tribute as "Jacko".
Local man Dave Preston told the Daily Mail the board could have been weakened after anti-pigeon spikes were put on the building.
"I was in the kitchen and I heard what sounded like an explosion, I didn't know what to think, I thought it could have been the gas.
"I looked outside and saw this poor guy lying there. He must have been about 26, he was lying motionless, his head all open, the blood was terrible.
"I just felt sorry for his parents or girlfriend or maybe wife I don't know. It is just tragic to think about, such a young life."
Police and the Camden Council are investigating.
A spokeswoman from the New Zealand High Commission in London confirmed the man was a New Zealand national, but said he was yet to be formally identified.