Instagram launches body image initiative

More than 50% of Australians between 19 and 30 compare themselves to others on social media, a new survey shows.

The Butterfly Foundation, which supports people with eating disorders, released the results as it announced a new partnership to address body image issues with social media platform Instagram.

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Today, in partnership with @instagram, we officially launch #TheWholeMe, a campaign to celebrate positive body image in young Australians and empower them to use social media more mindfully and authentically.🎉 For many of us there are so many pressures; online and offline. Pressure to look a certain way, pressure to act a certain way, pressure to live life a certain way. Essentially, there is an overwhelming pressure to be ‘perfect’ that can hinder us from being our authentic selves. This holiday season, with Instagram, we want to challenge this perception and encourage everyone to embrace #TheWholeMe (linkinbio). As part of this campaign we will release a video series, new research as well as a Parent’s and Teen’s Guide for staying body confident on Instagram, so be sure to watch this space! So what can you do to be part of #TheWholeMe? DONATE (linkinbio!) The holiday period can be an especially challenging time for those experiencing eating disorders or body image concerns as well as for their families, so make a contribution to help ensure they are all able to access the support they need. We would also love for you to SHARE your own #TheWholeMe video via your Insta story. Be sure to tag us & tell us about your experiences of body image, social media and the importance of being your authentic self. 🙌

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The joint campaign between Instagram and the Butterfly Foundation has been dubbed #TheWholeMe.

Butterfly Foundation chief executive Kevin Barrow says social media plays a crucial role influencing how young people see themselves.

"We know that when young people are dissatisfied with their bodies and constantly comparing themselves, they can turn to 'quick fixes' that could potentially develop into an eating disorder," he said.

Instagram spokesman Philip Chua says the social media platform wants its users to feel safe.

"We're honoured to work with the Butterfly Foundation, one of Australia's leading organisations in the fight for positive body image," he said.


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