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Madonna has launched fundraiser to support her work with children in Malawi to mark her 60th birthday which the singer is celebrating on Thursday.
The star, who has adopted four children from the African nation in the past 10 years, said 100% of every contribution would go directly to her Raising Malawi foundation's rural orphanage, Home of Hope.
She launched the $US60,000 ($NZ91,000) fundraiser, which will run throughout August, through her Facebook page on Monday and raised more than $US10,000 in the first 24 hours.
"For my birthday, I can think of no better gift than connecting my global family with this beautiful country and the children who need our help most," Madonna wrote.
"Every dollar raised will go directly to meals, schools, uniforms and healthcare."
According to her website, more than 200 people had contributed almost $US11,000 of the $US60,000 target on the first days of the project's launch.
Madonna established the non-profit Raising Malawi in 2006 to provide health and education programs, particularly for girls. In 2017 she adopted four-year-old twin Malawi girls, Esther and Stella, and opened a children's hospital in the country's second-biggest city, Blantyre.
Madonna's family also includes Malawi children David Banda and Mercy James, and biological children Lourdes and Rocco from her previous relationships.
The artist - full name Madonna Louise Veronica Ciccone - has performed on 10 concert tours and sold more than 300 million records, making her the best-selling female recording artist of all time, according to the Guinness World Records with hits including Like a Prayer, Papa Don't Preach, Material Girl, Like a Virgin and Vogue.