Tourism staff changing with times

Margaret Munro
Margaret Munro
Tourism Waitaki’s impending staff appointments will bring with them "significant change" to the organisation, general manager Margaret Munro says.

Tourism Waitaki started consultation with staff about the restructuring, which involved the disestablishment of eight roles and the creation of nine new ones, in early December.

The restructure was announced as part of a plan to combat the organisation’s weak financial position and the need to adapt to changing technology in the tourism sector.

Applications for seven roles closed on Monday and the remaining two close on January 21.

Mrs Munro declined to comment when asked how many applications had been received, but confirmed some current staff had applied for the newly-created roles.

They included the likes of graphic design and marketing, with a particular focus on social media.

She said the calibre of applicants was encouraging so far.

"I’m pleased with the skill base of some of the applicants. It’s very good.

"The next stage will be looking at shortlisting and interviewing, all that sort of thing."

It was hoped appointments would be made in about five weeks.

"It’s probably going to be February ... it will just run its normal course I guess."

Mrs Munro said a shift in the way the organisation operated was essential to ensure it met its  goals in the fast-changing tourism sector.

"I imagine it will be a significant change ... it’s a changing environment into more social digital connections.

"Also, when you’re doing marketing now, too, a lot of it is done digitally. Even in presentations it’s not power point displays so much anymore. It’s more a video snapshot of what your offering is.

"The level has risen in how you present your area, hence why we need to have the skill base to get the content that we need to be able to do things in an effective way on board."

The restructure did not affect frontline staff at Victorian-themed tourism attraction Whitestone City, the Oamaru Blue Penguin Colony, the Oamaru i-Site or the Omarama Information Centre.

Tourism Waitaki employs more than 30 staff.

daniel.birchfield@odt.co.nz

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