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Coronet Peak ski area officially opened for the 2018 season on Saturday and about 1800 people had hit the slopes by lunchtime.
The ski area opened for a one-day pre-season teaser on June 2 ahead of its official season opening at the weekend.
Coronet Peak ski area manager Nigel Kerr said it was great to get the "100 days of fun" under way.
Yesterday, Coronet Peak and The Remarkables held, for the first time, a locals day, offering lift passes for $20.
All proceeds would be shared among the five Queenstown primary schools and Wakatipu High School.
"This our community and we look forward to supporting it more," Mr Kerr said.
Other initiatives at Coronet this year included a "fully interactive, immersive ice castle", from Utah-based Ice Castles, which would open on the mountain next month in a New Zealand first; a new sightseeing pass and viewing platform to enable sightseers to ride the chairlift up and down and enjoy the views without having to ski or snowboard; and "degustation dinners" at Heidi’s Hut that would provide a "European apres experience".