Reese Witherspoon, Oprah Winfrey and Mindy Kaling have captured our hearts and headlines with their glowing reviews of New Zealand, posting regular updates of their time in New Zealand on social media.
But many questioned if the trio's apparent love for NZ was real, or just part of their film promotion deal.
Rumours abounded the stars' effusive posts were part of a deal with Tourism New Zealand, similar to the partnership between the Government agency and producers of The Hobbit trilogy.
But the New Zealand Film Commission quashed those rumours, telling the Herald there was "no partnership or relationship of any sort".
The Hollywood A-listers are in New Zealand to film Disney's A Wrinkle in Time, directed by Ava DuVernay and due for release in 2018.
A spokesperson for the NZFC said the production may receive a screen production grant from the Government, if they qualify once filming is complete.
Under the scheme, international productions can qualify for a 20% cash rebate of their New Zealand expenditure, if they spend more than $15 million while filming in New Zealand.
With an estimated budget of $144 million, it's fair to assume the production will qualify, despite shooting only a small portion of the film in New Zealand. However, a formal application for the grant can't be made until filming is complete.
After arriving in Queenstown just 10 days ago, the stars are expected to fly out later this week.
During that time, they have overwhelmed their followers with photos and updates from some of New Zealand's most scenic spots, including The Remarkables, Lake Hawea and Amisfield Winery.
Witherspoon's Instagram posts have gone out to more than 8.6 million people, while Oprah is just behind on 8.4 million followers.
Comedian Kaling also holds considerable sway, with 2.5 million followers.
