The competition featured 21 entries across four categories, celebrating style, innovation and craftsmanship.
Models paraded their creations before judges Sarah Thomas, a two-time winner of the NZ Hat and Hair Art Awards, and local artist Sabina Turner.
In a statement, Ms Thomas said the level of craftsmanship was impressive.
"It was inspiring to see the diversity of ideas and the dedication put into each piece."
The supreme winner was Sarah Mehrtens, whose Fairyland creation stood out for its intricate design and thoughtful embellishments. Winners in each category demonstrated a wide range of interpretations, making the event a highlight of the festival.
The celebration continued on Sunday with a vibrant market day at Caroline Bay, drawing large crowds under perfect weather conditions.
Stallholders enjoyed strong support from the community, while visitors were entertained by live music and family-friendly activities throughout the day.
The festive atmosphere showed the popularity of this free community event.
Festival chairwoman Jan Chambers said she was delighted with the turnout and the positive feedback from attendees and stallholders.
"The return of the wearable arts competition and the success of the market day reaffirm the Timaru Festival of Roses as a significant event for the district, bringing people together to celebrate the beauty of roses and the beginning of summer in Timaru."
Hats Off to Roses creative hat competition results:
Supreme Winner: Fairyland designed by Sarah Mehrtens, Christchurch
Categories
Whimsy & Wonder: 1 Fairyland by Sarah Mehrtens, Christchurch, 2 Munchtime by Anne Williams, 3 Fairytales and Dreams by Anne-Marie Chapman.
Wild Weave: 1 Baking a Spell by Anne-Marie Chapman, 2 My Medicine is Love by Carol Roman, 3 Hessian on High by Robyn Valentine.
Eternal Vows: 1 Jilted Miss Havisham’s Bouquet by Liz Shea, 2 Fantasy Bride by Yvonne Thompson.
High Stakes and High Style: 1 Emerald by Yvonne Thompson, 2 Winning Purple by Aleesha Esler, 3 She Rose to the Occasion Angela Fitzgerald.
School Students: Highly Commended Winning Purple by Aleesha Esler and The Dark Side by Kyra Esler.
— APL
