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More than 20ha of land that was once part of Bendigo Station in Tarras is on the market.
New Zealand cherry company Cherri Global has released the prime production land.
Managing director Phil Alison said his company had already planted 60ha in cherries, but the remaining 24ha were more suited to producing wine such as pinot noir.
The land is on the market as parcels of 19.11ha and 5.26ha or a combined 24.37ha by tender.
The company was expecting strong interest from wine growers across the country.
Mr Alison said a significant attraction for interested parties was access to water through Cherri Global and Bendigo Station’s irrigation infrastructure, which included a large dam, pumps, pipes and necessary easements.