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Just ask Addmore owner Kate Addis.
The seeds for her Geraldine-based elderflower business were planted in 2002 after a stint abroad in Dorset, England, where she had been travelling.
Her elderflowers were grown locally and the beverages bottled in North Canterbury.
"Elderflower was huge in England at the time and it still is," she said.
"I realised that elderflower trees could grow in New Zealand and, as I got home, began to research the flower, manufacturing and target markets."
The business has steadily grown over the past 19 years and she now supplies beverages to supermarkets, specialty food stores, cafes, restaurants and bars.
"We chose South Canterbury because of its perfect growing area for the elderflower with its temperate winters to set the flower crops and purity of water. These are all vital ingredients in the natural refreshments that we produce," she said.
All the flowers were hand-selected from the region and then handed over to a team of experienced winemakers "with an acute understanding of the adult palate".
Natural ingredients were then hand blended using traditional methods and combined with water from the Canterbury region.