You are not permitted to download, save or email this image. Visit image gallery to purchase the image.
Peters Genetics co-owner Clayton Peters, spoke before bidding started at the 12th annual Peters Angus bull sale in Beaumont Hotel in South Otago last week.
The sale was the first without his father Trevor Peters, who lost his 18-month battle with cancer in January this year, aged 69.
"The stud business is a hard game to be in. We are going to stick with it as a family. We are very proud of what we have built and we are looking forward to where we are going with these bulls."
"Don’t forget him. How could you, he’s a bit of worry — he just doesn’t want to be forgotten."
Clayton Peters, speaking to Southern Rural Life after the sale, said the Peters family had a "big meeting" about the succession of Peters Genetics — a stud business breeding bulls for about 16 years and rams for nearly 30 years.
The stud business was a "hard game" because stock numbers, especially sheep, were declining.
"At the peak, we were selling 1200 Romney rams. Now, we are selling 500."
"If you’re not going to put 100% into it, you’re better off giving up and going all commercial."
The family business Peters Farms ran about 60,000 stock units across several farms in the South.
The Angus stud was once run on a farm in Teviot Valley and the annual sale used to be held there.
When the valley property sold about two years ago, the stud moved to a property opposite the Beaumont Hotel.
"Dad was very organised and he was trying to make things easier for us in the long run."
The sale was held on online auction platform bidr last year due to Covid-19 restrictions.
As the auction ran, individual YouTube clips of the bull on offer played on a big screen.
"We just thought we’d do something different — we’re always doing things differently."
Before the sale, buyers could inspect the bulls on offer in a paddock near the pub.
The pub sale saved the bulls the stress of being shown in an arena and helped a local business, which was important to the family.
"This is where we were brought up."