Family determined to carry on with stud businesses

Peters Angus co-owners Karen Peters and her son Clayton Peters relax outside the Beaumont Hotel,...
Peters Angus co-owners Karen Peters and her son Clayton Peters relax outside the Beaumont Hotel, where they held their annual bull sale last week for the first time.
An Otago family will continue to play the "hard game" and give "100%" to its sheep and beef stud businesses.

Peters Genetics co-owner Clayton Peters, spoke before bidding started at the 12th annual Peters Angus bull sale in Beaumont Hotel in South Otago last week.

The sale was the first without his father Trevor Peters, who lost his 18-month battle with cancer in January this year, aged 69.

"The stud business is a hard game to be in. We are going to stick with it as a family. We are very proud of what we have built and we are looking forward to where we are going with these bulls."

Potential buyers view stock before the Peters Angus bull sale.
Potential buyers view stock before the Peters Angus bull sale.
After the last of the 26 bulls on offer sold, widow Karen Peters asked the room to remember her husband.

"Don’t forget him. How could you, he’s a bit of worry — he just doesn’t want to be forgotten."

Clayton Peters, speaking to Southern Rural Life after the sale, said the Peters family had a "big meeting" about the succession of Peters Genetics — a stud business breeding bulls for about 16 years and rams for nearly 30 years.

The stud business was a "hard game" because stock numbers, especially sheep, were declining.

"At the peak, we were selling 1200 Romney rams. Now, we are selling 500."

Inspecting stock before the Peters Angus bull sale in Beaumont last week are (from left) Tim,...
Inspecting stock before the Peters Angus bull sale in Beaumont last week are (from left) Tim, Owen and Trudy Evans, of Northern Southland. PHOTOS: SHAWN MCAVINUE
A stud owner had to be passionate about the industry to make it work.

"If you’re not going to put 100% into it, you’re better off giving up and going all commercial."

The family business Peters Farms ran about 60,000 stock units across several farms in the South.

The Angus stud was once run on a farm in Teviot Valley and the annual sale used to be held there.

When the valley property sold about two years ago, the stud moved to a property opposite the Beaumont Hotel.

"Dad was very organised and he was trying to make things easier for us in the long run."

The sale was held on online auction platform bidr last year due to Covid-19 restrictions.

Rising 2-year-old bull Peters Angus 325 fetched the highest price of $10,000 at a bull sale in...
Rising 2-year-old bull Peters Angus 325 fetched the highest price of $10,000 at a bull sale in Beaumont Hotel last week.
This year, the sale was held in a pub for the first time.

As the auction ran, individual YouTube clips of the bull on offer played on a big screen.

"We just thought we’d do something different — we’re always doing things differently."

Before the sale, buyers could inspect the bulls on offer in a paddock near the pub.

The pub sale saved the bulls the stress of being shown in an arena and helped a local business, which was important to the family.

"This is where we were brought up."

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