Keen to push points of difference, premium returns

Blue Sky Pastures’ new chief executive Jim Goodall is looking forward to engaging with farmers....
Blue Sky Pastures’ new chief executive Jim Goodall is looking forward to engaging with farmers. PHOTO: BLUE SKY PASTURES
Jim Goodall will take over as chief executive of Southland meat processor Blue Sky Pastures in early July.

Previous chief executive Todd Grave has taken a new role as chief executive of Meadow Mushrooms, in Christchurch.

In a statement, Blue Sky Pastures chairman Scott O’Donnell said he was confident Mr Goodall’s extensive red-meat industry experience would continue to strengthen the company’s ‘‘forward trajectory’’.

“Jim’s skill set and experience are a great fit for Blue Sky — we’re looking forward to Jim leading the business into its next chapter, where the focus will turn to capturing more value for the company and suppliers,” Mr O’Donnell said.

Mr Goodall began his career at Weddel Tomoana in the Hawke’s Bay in 1988 and has spent time working in New Zealand, Australia, the UK and the US.

He is currently a director of Lean Meats Ltd and Atkins Ranch Holdings Ltd, and chief executive of Atkins Ranch — a US retail-focused lamb marketer. He is also chief executive of Progressive Meats, a specialist toll processor of lamb, mutton, goat and beef in the Hawke’s Bay.

Mr Goodall said value extraction from quality produce linked to point of difference supply programmes which provided premium returns to farmers were among some of the ‘‘building blocks’’ he hoped to bring to his new role.

“I’m looking forward to joining the Blue Sky Pastures team, discovering its point of difference and getting alongside all stakeholders, particularly our farmer suppliers,” Mr Goodall said.

Mr O’Donnell thanked Mr Grave for his years of hard work and diligence, ‘‘turning the company around’’ and bringing a new lease of life to the operation.

Interim chief executive Reece Oliver — on secondment from HW Richardson Group — will bridge the transition between the pair.

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