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The Meat Industry Association (MIA) has appointed Sirma Karapeeva as the organisation’s new chief executive.
Ms Karapeeva, who is currently MIA’s trade and economic manager, has been with the trade association since 2015.
Prior to the MIA, she has held a variety of trade, policy and regulatory roles at the Ministry for Primary Industries, the Ministry of Business, Innovation, and Employment and the former Ministry of Economic Development.
Ms Karapeeva has a Bachelor of Business Studies, First Class Honours, from Massey University, Palmerston North. She succeeds Tim Ritchie, who is retiring after 12 years in the role.
She begins the new role in April.