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Cavalier Bremworth has entered into a partnership with the New Zealand Merino Company to launch long-term forward contracts with its ZQ wool certification grower community.
In a statement, it said the partnership would deliver $5million value direct to New Zealand strong-wool growers over the next three years as Cavalier Bremworth moved away from synthetic products in favour of wool and natural fibres.
“Partnerships like this are so important for New Zealand’s economic recovery, adding value in generating local employment with transparency and gives confidence and reward to the growth of the New Zealand strong wool sector.
“It’s great to see local brands like Cavalier shifting the dial and walking the talk in helping counter climate change and carbon emissions with more regenerative fibres,” NZM chief executive John Brakenridge said.
Last month, Cavalier said it would transition away from the manufacture and supply of synthetic fibre carpets over the next year and existing synthetic stocks would be sold. It cited the long-term dangers posed by plastics.