Online platform works well for Meadowslea

Potential bidders look to score a deal. PHOTO: SUPPLIED
Potential bidders look to score a deal. PHOTO: SUPPLIED
A top price of $35,500 was achieved at Meadowslea Angus stud’s bull sale in South Canterbury last month.

Seventy out of 76 bulls were sold for an average of $10,000 while the top price bull was bought by Cricklewood Angus, at Wairoa.

Stud principal David Giddings said Meadowslea developed its own online platform for a female sale in the middle of the Covid-19 lockdown, further developing it for the bull sale.

Meadowslea’s lot 1 bull sold for $35,500. PHOTO: SUPPLIED
Meadowslea’s lot 1 bull sold for $35,500. PHOTO: SUPPLIED

"The online platform we sold them on went extremely well. We made the platform ourselves, opening the bidding up a week beforehand online in a helmsman-style sale.

“Lot 1 had a bid of $13,000 a week before we started and up to $35,500 by the time it finished," he said.

Twelve bulls went to online buyers and there were 20 people bidding on the platform.

“We also streamed the sale with commentary from stud stock experts. We think we had close to 200 people in attendance. The videos of our bulls had up to 40,000 views on Facebook."

People from Australia and South America watched online and inquiries were received from North America.

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