You are not permitted to download, save or email this image. Visit image gallery to purchase the image.
North Otago ventures to Ruatoria to take on East Coast tomorrow in a vital match for the visiting team.
But a victory for North Otago may give East Coast a very unwanted streak.
If North Otago wins tomorrow, it will be the 50th loss in a row for East Coast in the Heartland Championship.
East Coast has been in the doldrums for many years and racking up loss No50 is an achievement which would not fill too many of its supporters' hearts.
East Coast most recently tasted a win in 2013 in the Heartland Championship, when it notched a victory against Poverty Bay.
It did win the first game of the 2016 season but it was the traditional season-opener against Poverty Bay and not a Heartland Championship fixture.
It has managed to secure three bonus points this season and, in its past couple of games went close, going down 24-20 to neighbour Poverty Bay and the game before that going down 21-19 to West Coast.
The side has bought in former All Black Zac Guildford this season but he has not managed to get the team over the winning line.
East Coast has recorded some fine wins over the years and won the old third division in 1999, and again the next year. It made the final of the Meads Cups in 2011 and a year later went one better and won the Meads Cup.
North Otago will have its eyes on the Meads Cup in what is the final round of the regular season.
The side sits in second place in a congested Heartland Championship table. Thames Valley is one point ahead of it and the Swamp Foxes take on King Country tomorrow.
There are eight sides within six points of each other at the top of the championship.