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The crowd at Rugby Park Stadium were treated to a wooden spoon masterclass, with both of last year's bottom of the table dwellers doing their best to live up to their reputations.
The MVP of the day was the rolling maul, which was responsible for all four of the Magpies' tries.
Southland simply had no answer for the Bay's laborious lineouts, with tries to Mark Braidwood, Siosiua Kaifa and an Ash Dixon double giving the Magpies a comfortable victory in their season opener.
Southland were given a chance to get back into the game when Hawke's Bay went down to 13 men after two yellow cards midway through the second half, but the home side couldn't make their advantage count – starting their season the same way they ended their last.