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The Blues will wear a special one-off jersey against the Crusaders next week to raise funds for Men's Health Trust New Zealand.
The 22 jerseys for the Blues' home match of the season at Eden Park on Friday, March 1 will be embroidered to mark the special occasion and worn only once.
The jerseys are based on a Harlequins style pattern and feature the colours of the Auckland, North Harbour and Northland provincial unions. The Men's Health Trust NZ logo will feature on the collar.
Blues head coach Sir John Kirwan said it's a fitting way to begin the Blues 2013 campaign on home ground.
"This jersey signifies many things. A new era for this team; our first home game for the year against our respected foes and a very special jersey to raise funds for a great cause."
Kirwan will also host a fundraising evening at Eden Park on Wednesday, February 27. Several jerseys will be auctioned on the night.