Juliet takes the Kiwi-made route

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Eighty-five percent of the clothes that Swannanoa’s Juliet Henry designs for her fashion boutique, Lordship Linens, carry a ‘‘Made in New Zealand’’ label. Photo: Shelley Topp
Eighty-five percent of the clothes that Swannanoa’s Juliet Henry designs for her fashion boutique, Lordship Linens, carry a ‘‘Made in New Zealand’’ label. Photo: Shelley Topp
‘‘Made in New Zealand’’ labels are a rarity these days, but a Rangiora retailer is bucking that trend.

Eighty-five percent of the clothes for sale in Juliet Henry’s new Rangiora clothing boutique, Lordship Linens, at 130 High St, carry a ‘‘Made in New Zealand’’ label.

Only her knitwear is made in China because of the technical requirements for the natural fibre she uses.

It is a choice she has made because she enjoys the simplicity of having the clothes she designs and sells made locally in North Canterbury.

‘‘I like honesty and integrity in people, food and fabrics,’’ Juliet says.

‘‘You take a beautiful fabric, you design an item of clothing, you have it made. You don’t need to be in China to do that.’’

Juliet, who lives in Swannanoa, began her clothing business at the Ohoka Farmers Market several years ago.

She has also had a few pop-up shops around Rangiora, but is now excited to have a permanent retail space.

She plans to introduce a small range of children’s clothing soon. She keeps her designs simple to allow the natural fibres from which they are made to shine.

‘‘It is all about the fabric,’’ she says.

‘‘I love elegant simplicity.’’

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