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Aupito William Sio launched Vaiaso o le Gagana Samoa, (Samoan Language Week), online and with the help of the Samoan Congregational Christian Church of Christchurch.
This year's theme is - 'Tapena sou ōso mo lau malaga' - or in English, 'Prepare yourself a gift for your travels'.
The concept is to urge people to prepare for the journey ahead, highlighting the need to honour, respect and share the gifts of life's journey.
"It reminds me that planning is the key to ensuring a successful journey, and that with proper planning where our whole community is involved, we can achieve our desired goals and outcomes, and succeed in reaching our planned destination where we can all celebrate our successes together.
"It's also about Pacific wellness...it's also about planning to keep everyone safe and strong with their emotional and spiritual wellness during the most arduous legs of our post Covid-19 journey."
The minister encouraged all New Zealanders to use some simple Samoan greetings and words this week, to take time to understand what they meant, the stories they carry, and to take time to speak with Samoans about what their language means to them.
Samoan is the third most spoken language in New Zealand and the second most spoken in Auckland.