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Police and Fire and Emergency New Zealand were called to Stanley Street, near Liquor King, about 9.40am.
Smoke is blanketing the CBD at present.
One crew responded to the blaze on Stanley Street, arriving to find the car well alight.
Both the driver and passenger managed to escape, even having chance to take most of their luggage from the car.
The couple from Mosgiel, who did not want to be named, were on a short break in Queenstown.
Firefighters doused the flames but were struggling to extinguish the blaze underneath the bonnet.