Empty shops could be beautified and public transport made free as Dunedin rolls out an increasingly expensive red carpet for visitors during the Rugby World Cup.
Plans for a Rugby World Cup final party at Forsyth Barr Stadium have been abandoned because the game, being played at Auckland, cannot be screened live at a commercial event.
Dunedin tourism operators are hoping the burgeoning cruise-ship industry, in tandem with the Rugby World Cup's lure for thousands of people, will be a panacea for the industry this year.
After a self-imposed exile of nearly two years, Gavin Henson is set to make his return to the rugby field this weekend feeling physically and mentally refreshed and with his sights set on playing for Wales at the 2011 World Cup.
The International Rugby Board could have made a bigger profit by going to another country but it put business decisions to one side when it allocated the Rugby World Cup to New Zealand.
Queenstown business operators have been urged to help Air New Zealand with the "very serious issue" of attracting visitors for the 2011 Rugby World Cup.
Dunedin has gained hundreds of thousands of dollars from Lottery Grants Board funding for a festival that will run in conjunction with Rugby World Cup next year.
The 85,000 spectators expected to flood New Zealand for next year's Rugby World Cup are predicted to help generate a "turning point" for the country's tourism industry.
Queenstown residents will know by the end of this month whether they will be hosting Uruguay or Romania for training during next year's Rugby World Cup.