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Organiser John Fridd said the AOK Shark Bell Riders group would meet at 9.30am each Wednesday under the Shark Bell on the Esplanade.
Rides would be from 25km to 35km, taking about 90 minutes, before the cyclists finished with a cuppa.
"I hope it will become a social group," Mr Fridd said.
"Many people ride alone and it’s good to have some company."
The rides would include sealed bike trails, streets and country roads, gravel roads and hills, so they would suit mountain bikes and cross bikes.
E-bikes would be ideal for the rides, but those with non e-bikes would also be welcome "as long as they are confident about their fitness", Mr Fridd said.
The first Shark Bell ride next Wednesday would be a flat 29km pedal to St Leonards and return, mainly on sealed bike paths, so should suit everyone.
Mr Fridd has been organising social bike rides in Dunedin and further afield for more than 20 years.
The original outings were designed to give riders registered for his annual AOK Rally across Otago bike rides a chance to train.
For more details about Shark Bell rides see the AOK Rides Facebook page or contact organiser John Fridd on 027622 7495.