Crusaders to run out with new logo on Saturday

The Crusaders new logo will be at the centre of their playing strip for the Super Rugby season...
The Crusaders new logo will be at the centre of their playing strip for the Super Rugby season which starts this weekend.
The Crusaders will run out for their first Super Rugby game of the season on Saturday in jerseys featuring their new tohu logo.

After rebranding late last year following the March 15 terror attacks, the Crusaders said they would not be putting the new logo onto their playing strip this season.

However, their jerseys will feature the logo in the centre of both their home and away strips during the 2020 campaign.

The new kit will be unveiled on Saturday night in Nelson, when the side kicks off their Super Rugby season against the Waratahs.

The Crusaders re-brand saw the club controversially retain their name but unveil a new logo. 

The tohu is shaped by the natural landscape of the Canterbury region, which stretches from the mountains to the sea, the Crusaders said. 

It takes the form of the letter ‘C’.

Crusaders chief executive Colin Mansbridge said the addition of the tohu is important for the franchise's players, provincial unions and fans.

"We’re on a journey to bring our evolved brand to life, and there is no better way to do that than through the power of the Crusaders jersey and what it means to our club," he said. 

"It is fitting that the players will wear this jersey for the first time in Nelson during round one of Super Rugby, given the representation of the collective strength of our six provincial unions expressed by this tohu. 

"We’re grateful to Adidas for their support in helping us bring our 2020 playing jersey to life,” Mr Mansbridge said. 

The Crusaders new logo. Image: Supplied
The Crusaders new logo. Image: Supplied
The timeline around the completion of the brand review and the production of the jerseys for 2020 overlapped, he said, meaning the new Crusaders logo could not initially be added to the 2020 range.

However, Adidas was supportive and gave the Crusaders the opportunity to embrace their new logo from the start of the 2020 season.

Said head coach Scott Robertson: "The opportunity for our fans to wear the same jersey as the team is really important to us.

"Crusaders supporters are on this journey too, and have been right behind us for the past 24 seasons.

"We’ve really embraced the new logo and we look forward to our fans doing so too.”