A new strategy aimed at boosting international student
numbers could help make Dunedin the ''premier'' export
education destination in Australasia, Dunedin Mayor Dave Cull
This comes as Ministry of Education figures showed the number
of overseas students studying in Otago dropped 4% last year
Mr Cull said the city's ''export education strategy'' was
developed as part of the council's economic development
strategy and involved having more co-operation between
Dunedin schools and tertiary institutions.
At present, organisations recruited international students
separately, which meant there was ''quite a lot of
duplication, quite a lot of cost and relatively little impact
because they are all so small'', he said.
The strategy, which was a collaboration between education
providers, including the University of Otago and Otago
Polytechnic, and the council, would create a ''whole of
city'' message, which was positive from a marketing
If implemented well, it had the potential to provide a large
boost to the numbers of students coming to Dunedin study.
''I think we have got the potential to be the ... premier
export education destination for Australasia.''
The council would initially fund the strategy out of a budget
already set aside for implementing the city's economic
development strategy, he said.
''Frankly, as I see it at the moment, there is not a great
deal of funding required to get the next stage under way.''
It would also be funded by education providers.
Otago Polytechnic communications director Mike Waddell, who
helped develop the strategy which was led by the polytechnic,
said a city-wide approach was needed.
''The city needs a strategy, our competitors globally are
pulling together city-wide strategies,'' Mr Waddell said.
It was also more than just about attracting students to the
city, with online education providers also included.
The strategy was still in its early stages, but had been
signed off by the economic development steering group and was
now being introduced to education providers.