Fascinating glimpse into man and politics

THE MODI EFFECT: Inside Narendra Modi's Campaign to Transform India<br><b>Lance Price</b><br><i>Hachette</i>
THE MODI EFFECT: Inside Narendra Modi's Campaign to Transform India<br><b>Lance Price</b><br><i>Hachette</i>

I'm not much given to reading books on politicians, but this one on India's new prime minister is fascinating.

It's less a biography than an overview of the campaign that put Modi into India's top position, most of it run - indeed, micro-managed - by the man himself.

Modi has his faults, but compared to the generally corrupt and bribe-ridden system, he comes out as a man of considerable integrity.

Having begun life in one of India's poorer classes, he is well able to show how possible it is to make your way to the top without being ruthless.

He used up-to-date technology in the campaign: from social media (millions of Twitter followers) to state-of-the-art holograms.

The vastness of India and its people is seen in the endless volunteers, enormous crowds, and the election in which more people participated than in any other country yet.

Price manages to detail this without being repetitive, while maintaining a somewhat ironic standpoint.

 Mike Crowl is a Dunedin writer, musician and composer.

Add a Comment