The 26-year-old School of Design fashion graduate said it
felt good to share her victory with those who had taught
There's been a bit of pressure for the polytechnic to have a
I'm glad to be able to represent my school and the win
establishes that I'm doing something right,'' Blom saidIn its
ninth year, the competition has predominantly been won by
Judges Stephen Jones, Margi Robertson, Tanya Carlson, Karen
Webster and Glynis Traill-Nash described Blom's collection as
''eclectic and joyful, sleek, chic and professional with
intricate detailing and true depth''.''
It absolutely had the `wow factor' but also real depth. There
was incredible intricate detailing, including handmade
buttons, and stars cut out of perspex, mixed with bold
The collection was a discovery waiting to be made,'' Webster
Blom's collection was inspired by her travels and passion for
The fabric of each outfit stemmed from a digital print she
created to capture the culture, history and natural
environment of each continent.
Originally from Iceland, Blom moved to Dunedin with her
husband in 2009 to study fashion. They recently shifted to
Judges praised all entrants last night and said selecting
winners was especially difficult because collections were so
different yet all were perfectly constructed.
Melbourne designer Emma Boseley won $3000 for her
second-place collection ''Hyperbolic Beauty'' and Sydney
designer Kathleen Choo took the $1000 third prize with
The $1000 most commercial collection award went to
''Expression'', by Irish designer Blathnaid McClean. Auckland
University of Technology graduate Sohong Lim won $1000 and a
$2000 fabric voucher for excellence in design with her
''Every single finalist was completely different and they all
really believed in what they were doing. This was true
emerging design talent at its best - there was an innocence
about the collections that was refreshing and inspiring,''
About 1300 people attended the show at the Lion Foundation
Arena in the Edgar Centre.
Entry into Italy's Mittlemoda fashion competition was not
part of the prize pack this year.
Fine weather and an overnight low of 13degC is forecast for
tonight's iD Dunedin Fashion Show at the Dunedin Railway
Station, for which limited tickets are still available.