A fashion fantasy tore 1600 people away from the mundane at
last night's 15th anniversary iD Dunedin Fashion Show in the
Dunedin Railway Station.
The sold-out show had everything from Royal New Zealand
Ballet dancers to Otago rugby players, flutes of bubbly,
television journalists, Chinese models and goodie bags.
But it was the clothes that transported people to another
Leading Dunedin fashion brand Nom*D opened the show with 2014
autumn/winter collection ''I Will Be Good'', playing on
themes of rebellion and punk culture in true Nom*D style.
From Dunedin's longest-standing fashion brand to its
youngest, four Otago Polytechnic graduate collections by
Lauren Arthur, Hannah Louise Heslop, Georgia Ferguson and
Justine Tindley then graced the stage, pushing the boundaries
of commercial clothing.
They were followed by another iconic Dunedin brand, Charmaine
Reveley, which embodied freedom, lightness and femininity.
Dada Vintage and the capsule collections of Senorita AweSUMO,
Clothes I've Made, Wilson Trollope, Highnoontea and DEVaL
provided a varied display, setting the scene for Tamsin
Cooper's first menswear showcase.
The Dunedin designer, who has long had an association with
the Royal New Zealand Ballet, paired three of its male
dancers with Otago rugby players in the modelling of her
collection ''New York'', which referenced her recent
collaboration with the dance company for its United States
Well-established Dunedin label Mild-Red rounded out the first
half, to be followed in the second by local brand Company of
Inaugural iD designer Vaughan Geeson returned for the
anniversary event, showing his ''Pop Heart'' collection of
art-inspired attire, preluding the stunning creations of
Tanya Carlson.iD International Emerging Designer Awards
winners flaunted their talents before Storm led the way for
national guest brand World.
The ''Penny Wise Pound Foolish'' collection was pure,
unadulterated couture - frivolous and over the top but
simultaneously dramatic and refined.
Earlier in the day, World co-founder Francis Hooper
highlighted the importance of runway shows in reviving
people's passion for fashion.
''We are there to entertain your eyes and your mind, and get
you excited again. Fashion has become like fast food - it's
cheap and easy and you don't have to think about it - but we
live in an ulterior universe to that.''
He honoured those who worked hard behind the scenes, who last
night included 30 Otago Polytechnic fashion students, 22
make-up artists and 12 hair stylists.
''A show is nothing without its components, amazing make-up,
amazing hair and a great soundtrack. A show is a fantasy -
you're going into Narnia,'' Hooper said.
Fittingly, the following and final collection by Paris-based
Australian designer Martin Grant allowed audience members to
For many, it was the closest they will ever get to such
luxurious, high-end European tailoring.
The timeless elegance Grant has become known for shone
through in his spring/summer work inspired by Russian ballet
dancers and women's swimwear.
About 60 models, including 10 from Shanghai, walked the 120m
runway, the southern hemisphere's longest, which will be
swept clean today for tonight's final iD show.