Just as winter fashion for men was about heavy fabrics, heavy detailing and harsh conditions, summer is all about bright, light and brazen.
Men's fashion retailers in Dunedin have noticed more men are stepping out of their comfort zone, buying brights, neons and shorter shorts.
But there are just as many stuck in the routine of pulling out the stubbies and singlet when the temperatures rise.
Really, it should be easy for men.
All they need is a couple of good pairs of shorts, teamed with a couple of eye-catching T-shirts and they are set - for a couple of days anyway.
The international fashion scene had sheer (yes, sheer) fabrics for men as well as figure-hugging tailoring, neon detailing and statement jeans.
The predominant colour was purple.
And while many might balk at the idea of wearing purple, there is a wide variety of brights as well as contrasting stripes and checks that will be a bit easier to pull off.
Those just wanting to make a bit of a statement can look for outlandish prints, bright check shirts or hats, with the trilby still proving a safe choice.
For formal wear the skinny tie, and bow tie, with rolled-sleeved shirts are the way to go, teamed with a pair of pants with a slimmer fit.
Barkers men's clothing store has gone to the trouble of making buying clothes easy for men.
Its 48-hour capsule wardrobe includes a shirt, polo shirt, shorts, jeans, pants, knitwear as well as a three-pack of plain T-shirts, three-pack of underwear and a three-pack of socks all in a travel bag, ready for the summer weekend away.
You get to choose from most of Barker's range to make up your own wardrobe - easy peasy.
At Void Clothing, owner Neil Gaudin says he has noticed an increase in the sale of above-the-knee shorts.
Void stocks a large range of denim and board shorts, most of which finish above the knee.
However, for those used to hiding beneath baggy denims there are baggier versions, albeit with the length still cutting above the knee.
Void's T-shirts are as varied as the shapes and sizes that will fit into them - V-necks as well as more traditional styles emblazoned with big graphics and outlandish prints.
It is all about looking a bit different, and any of the styles teamed with a big pair of sunglasses will look great.
At Farry's, leather jackets with skinny ties, signature jeans and a shirt are a great casual look, as are the coloured short-sleeved shirts worn with drill pants.
They also have a great variety of formal wear with some adventurous suits for those wanting to spice up their work gear.
