State-of-the-art drones have been used to film a new marketing campaign aimed at attracting New Zealanders to the Sunshine Coast of Australia.
The Sunshine Coast Destination Limited (SCDL) and Tourism and Events Queensland (TEQ) campaign starts screening in New Zealand this month.
SCDL chief executive Simon Ambrose said it provided a ''bird's-eye view'' of the destination's natural attractions, including Noosa National Park, Pumicestone Passage, Glass House Mountains and Carlo Sandblow.
''The campaign tells a story of uncovering the distinctive beauty of the Sunshine Coast through the eyes of the wandering tattler migratory bird.''
Drones were considerably cheaper than a helicopter and worked well as an intimate aerial tool.
''Great for getting up close to the environment and engaging the audience.''
They were still in their infancy in Australia and required a Civil Aviation Safety Authority certified pilot with a UAV (or remotely piloted vehicle) licence to operate the technology.
The latest computer-generated imagery was applied to create the visual scenes of the birds in the advertisement.
The campaign aimed to get New Zealanders to go beyond the region's beaches to explore its natural attractions, he said.
TEQ chief executive Leanne Coddington said New Zealand visitors made up a large portion of holidaymakers on the Sunshine Coast.
The region welcomed more than 60,000 New Zealand visitors to the year ending September 2014, an 18.4% increase compared to 2013.
Mayor Mark Jamieson said that with New Zealanders continuing to enjoy improved direct access to the Sunshine Coast, he expected to meet even more Kiwis enjoying the delights of the area.
''Our visitors from across the Tasman love our warm winters because they can get outdoors to enjoy our region's natural beauty, our friendly and relaxed lifestyle.''
