A meat industry strategy is expected to target several
existing industry structures as blocking the flow of market
information. ODT file photo.
On-farm store lamb sales and the role of stock traders
are being questioned by a meat sector strategy report for
adding costs and little value to the meat industry.
The report for Beef and Lamb New Zealand, by accountant and
business consultant Deloitte, identifies the established
practices of on-farm store lamb sales and third party traders
as breaking the flow of market information from market to
farm while adding costs and little value.
Beef and Lamb New Zealand chairman Mike Petersen said the
role of third party traders had been raised by many during
the collation of the report, particularly by farmers.
They had also questioned whether farm advisers and stock and
station agents were adding value or adding to costs.
The red meat sector strategy is expected to be released in
early January before public consultation meetings later that
month and early February.
Mr Petersen said while some in the sector were profitable,
there were opportunities to improve the performance in every
part of the supply chain, especially if an activity was
blurring communication between farmers and the market and
adding costs to the industry while contributing little.
"If pieces in the chain keep breaking the flow of
information, farmers can't produce the product the market
wants."
Headage payments made by meat companies to traders for
animals supplied distorted the market and was not
market-based, he said.
The Otago Daily Times has been contacted by a farmer angry at
comments by Alliance Group chief executive Grant Cuff, who
accused stock agents and traders of clipping the ticket in
the supply of lambs between farmers and meat companies while
adding little value. This was particularly pertinent this
year because the lamb kill could be less than 20 million.
The farmer, who asked to be anonymous because of his role in
the industry, said one reason stock agents could do that was
because those paid on commission had deals with meat
companies in which they were given headage payments and
killing space.
Because of these arrangements, he said commission stock
agents were able to make substantial incomes, often at the
expense of farmers who paid commission to an agent only to
have the stock sent straight to a meat company or grazing,
for which the agent was given a commission or headage
payment.
Mr Petersen described on-farm lamb sales as a disposal
process, which benefited vendors in the short term but left
them without information on the quality of lambs grown.
He would prefer a system where store stock producers worked
with lamb finishers to ensure the lambs bred were what the
meat industry wanted.
The Deloitte report will identify in financial terms the cost
to the industry over a year of these practices and the
estimated benefits of changes to the way stock is supplied
and processing efficiencies.
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